Join Māoriland Charitable Trust as Kai Whakatairanga (Marketing Manager)!

Are you passionate about promoting Māori and Indigenous storytelling on a global stage? Māoriland Charitable Trust, located in the vibrant Māoriland Hub in Ōtaki, is seeking a dynamic Kai Whakatairanga to lead our marketing efforts.


Job Title: Kai Whakatairanga 

Organization: Māoriland Charitable Trust

Location: Ōtaki, with potential for a hybrid role within the wider Wellington Region

Term of Employment: Fixed-term contract – 40 hours a week commencing January 2024 for 12 months with potential for extension


About Māoriland Charitable Trust:

Māoriland Charitable Trust is a center of excellence for Māori & Indigenous Film & Creativity, dedicated to the social, cultural, and economic benefit of the Ōtaki community and Māori and Indigenous storytellers worldwide. The organization operates from the Māoriland Hub in Ōtaki and encompasses various projects, including Toi Matarau Gallery, Māoriland Productions, M.A.T.C.H – the Māoriland Tech Creative Hub, and the Māoriland Maara and Kai Collective. Annually, these activities culminate in the Māoriland Film Festival, the largest international Indigenous Film Festival in the Southern Hemisphere.


Position Description:

Reporting to the Kaiwhakahau Hōtaka, Te Tumu Whakarae, the Kai Whakatairanga will play a pivotal role in shaping and executing Māoriland’s storytelling strategy across all mediums. This includes Marketing, Publicity, Promotions, Advertising, Social Media, Sales & Distribution, and internal communications.



    • Marketing Strategy:
      • Develop and implement marketing strategies aligning with Māoriland’s narrative and mission.
      • Collaborate with Māoriland teams to deliver marketing initiatives respecting tikanga and rautaki.
  • Audience Development:
      • Create and implement initiatives connecting Māoriland with diverse audiences.
      • Work with kaimahi to ensure all aspects of the whare support audience development objectives.
  • Promotions and Distribution:
      • Plan and execute strategies highlighting Māoriland’s activities.
      • Oversee advertising campaigns and adapt strategies for diverse audiences.
  • Graphic Design and Creative Development:
      • Create promotional materials reflecting and celebrating Māori culture.
      • Collaborate with artists and cultural advisors where relevant.
  • Digital Marketing:
      • Manage and optimize Māoriland’s social media presence.
      • Maintain and update Māoriland websites.
      • Implement a Māoriland EDM plan across all projects.
  • Media Relations:
      • Develop relationships with media outlets, journalists, and influencers.
      • Craft and pitch stories and press releases highlighting Māoriland’s impact.
  • Sponsorship:
      • Create mid and long-term sponsorship strategies.
      • Build and maintain strong relationships with sponsors and donors.
      • Produce compelling partnership proposals.
  • Management:
    • Manage a small team effectively.

Required Skills and Experience:

  • Te Reo Māori proficiency.
  • Minimum 3 years of professional experience in a similar role.
  • Exceptional relationship management and interpersonal skills.
  • Outstanding written communication skills.
  • Excellent organizational and problem-solving skills.
  • Proven experience in developing and implementing marketing strategies.
  • Familiarity with computer systems, databases, web technology, and social media.
  • Experience with social media platforms, WordPress, Mailchimp, and SEO.
  • Basic design skills using Adobe Suite platforms.


  • Team player with a positive attitude.
  • Achievement and result-oriented.
  • Quality-focused and takes pride in work.
  • Accountable for decisions and actions.
  • Flexible, versatile, and adaptable.
  • High levels of personal integrity and trust.
  • Proactive and initiative-driven.
  • Persistence and resilience.

To Apply:

Please submit your application online, including a resume and cover letter addressing your skills and experience relevant to the role.

Note: We encourage applications from candidates who can work from the Māoriland Hub in Ōtaki, but we are open to considering a hybrid role within the wider Wellington Region